Municipal campaign
Ami Värtö
Branding, Print & Digital materials
Environmental influencer Ami Värtö was looking for a graphic designer on her socials to help with her campaign visuals and I volunteered as I figured it would be a great way to gain experience designing for campaigns, and for a good cause.
First flyer of the campaign
The balance with information and clarity had to be carefully considered in the case of each visual depending on the audience, usage and how much time voters had to view them.
Second flyer of the campaign
Värtö’s existing social media brand offered a possibility for recognizibility, so I emulated some of the elements in the campaign visuals: her brand name was in handwritten cursive, so I chose a similar but more readable font for the similar sounding slogan, and watercolour texture for some backgrounds from the brand image. Main logo was bold sans serif for a modern and clear look.
At first I sketched imagery to go with the logo so it would be more memorable, but it made the logo too busy so we scrapped it and kept it simple; there was a lot of information to take in for voters as it was and the logo imagery was probably not going to be a deciding factor.
Instagram post base
Instagram story base
Forest green was a natural choice for a main colour, and Värtö liked the pink from the party guidelines which offered a soft contrast to the dark green and a link to the party.
A group ad for four candidates using the general visual style of the party, picture by the candidates
I designed the overall visual look of the campaign and several print and digital materials: flyers, stickers, a beach flag, newspaper and bus ads, a banner, posts and a storybase for socials.
I worked in close cooperation with Värtö and the team with succesful results: Värtö placed in a deputy position as a first time candidate.